Banks or financial institutions offer a variety of financial services for personal or business accounts and also insurance services. Banks have levels of service starting from the teller who offers many of the different financial transactions; to back offices where insurance and account information is provided. Customers can also turn to banks or their mobile services for non-financial transaction services such as changing address or changing bank details. Some examples of banking institutions are Bank of America, Wells Fargo, and Chase. These institutions offer a mobile application for their customers. A mobile application is a form of software that provides limited or isolated functionality. In this case, banks provide consumers with mobile application features of their services conveniently on mobile devices. Banks are looking for any open opportunity to reach their current customers; market and advertise your products to attract the attention of new customers. Mobile devices have become a widespread phenomenon throughout the world. There are many devices in the tech industry including phones, tablets, and computers. These devices offer a multitude of services, including mobile applications. According to the Board of Governors of the Federal Reserve System, their 2014 mobile consumer and financial services survey showed that 87% of the U.S. adult population has a cell phone. This study shows that most people own a mobile device. The banking industry has taken advantage of information like this and created mobile applications for their services. Some of the services present in their mobile applications are: Account access to check the balance of any open account, track any posted or pending transactions, transfer balances between accounts, make check deposits, pay bills and many more
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