This essay examines articles to compare and contrast whether entrepreneurial opportunities exist in the virtual world of Second Life. A virtual world is a computer-mediated environment that can be a two- or three-dimensional simulated environment, in which one or more human participants inhabit and interact via their avatars; various features include chat, instant messaging and voice (Multimedia Victoria, Acumentum Pty Ltd, 2007, p.2; Bloomfield, 2007, p. 12). Second Life was launched in 2003 by Linden Lab; the three-dimensional virtual world has enabled commercial interaction (Multimedia Victoria, Acumentum Pty Ltd, 2007, p.3) which we will focus on in this essay to examine the above-mentioned issue. The following articles are evaluated, Making Real Money in Virtual Worlds, Real Trading in Virtual Worlds, Would Your Business Benefit from a Second Life? and Worlds for Study to convey that although there are limitations in the world for business opportunities when implemented, successful business outcomes are also examined using examples from various organizations in the world.[LIMITATIONS][INSUFFICIENT REGULATION]Appearance of avatars and their advertising the activities are regulated by Linden Lab, written in the terms of service in the Second Life registration process, to comply with a series of international laws (Vitzthum, Kathuria and Konsynski, 2009, p.4). This is particularly important as Second Life has a virtual currency, the Linden Dollar, to facilitate commercial transactions exchangeable for real dollars in a marketplace (Multimedia Victoria, Acumentum Pty Ltd, 2007, p.2). Among the criticisms is that normative changes sometimes result in large...... middle of article ......ethical implications in metaverses", Technological Forecasting and Social Change (0040-1625) , 75 (5), pp 612-620 , viewed 07/11/2011,• Vitzthum, S; Katuria, A; and Konsynski, B (2009), "Real Commerce in Virtual Worlds", Proceedings ICIS 2009. Document 22 , viewed 7/11/2011, pp. 2-5,• Multimedia Victoria in collaboration with Acumentum Pty Ltd, (2007), "Would your business benefit from a second life?", learning from the Melbourne Laneways project, viewed 12 /07/2011, pp.2-5,• Bloomfield, R, (2007) Worlds for Study: Invitation - Virtual Worlds for Studying Real-World Business, Law and Politics, viewed 07/13/2011, pp... 2-17,