On April 1, 1976, Steven Paul Jobs and Steve Wozniak created the Apple company, each for different reasons. Jobs wanted to make money, but Wozniak just wanted to design his own computer. Therefore, the first success was to create this great partnership, each driven by their own passions. Their first computer, the Apple I Board, sold as a kit, helped them get started in the world of computers. The next project started with the idea of ​​building a computer that didn't require assembly at the computer store before you could take it home. . In 1977, the Apple II computer made that idea a reality by allowing customers to pick up their computers right off the shelf for just $1295. The Apple Computer sold over 78,000 computers in 1980. I believe the Apple II's success was due to timing, convenience, industry knowledge and affordability. As a result, there have been many failures, each due to failure to meet the original formula for success in terms of timing, affordability, industry knowledge, and affordability. The first failure was the Lisa computer, launched in 1983, which cost almost $10,000: it was the computer that combined a graphical user interface with a mouse. It had all the same ingredients to succeed as the Apple II, except it wasn't affordable. Therefore, many people began purchasing IBM PCs instead. Having learned a valuable lesson, in 1984 Apple launched the Macintosh priced at $2,495, which had all the features of the Lisa but was affordable and still offered a graphical user interface. The Macintosh Portable was another failure launched in 1989, weighing 15.5 pounds and costing over $6,500, it was doomed to fail due to inconvenience, accessibility... half of the paper... ...e.Works CitedBreillatt, A. (2008). You can't innovate like Apple. Retrieved from Pragmatic Marketing: http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_appleJohnson, P. (n.d.). Dr. Martin Luther King and Apple. Retrieved from Famous Entrepreneurs: http://www.evancarmichael.com/Leadership/6386/Dr-Martin-Luther-King-and-Apple.htmlRosmarin, R. (2006, 03 31). Apple defects. Retrieved from Forbes: http://www.forbes.com/2006/03/29/apple_duds_jobs_slide_8.html?thisSpeed=24000Sysop. (2010, 11 08). Old computers: rare, vintage and obsolete computers:. Retrieved from Obsolete Technology: http://oldcomputers.net/appleiic.htmlTobak, S. (2011, March 02). Inside Apple's cult culture. Retrieved from Business Insider: http://www.businessinsider.com/10-ways-to-think-different-inside-apples-cult-like-culture-2011-3#ixzz1RYn9fWoV