In these cities Hudson could hold events that provide information about Australian Rules Football and also offer some type of free merchandise to attract people to the event and convince them to start watching Australian Rules Football . Another market you should look at is college towns because many college students will find a team they like and become very loyal fans of that team. Creating loyal fans is very important to try to create awareness in a population if no one is talking about something that will not catch on. Loyal fans will provide free exposure by wearing team gear, talking about the sport itself and introducing people they know to the sport. Another market that Hudson should try to enter would be sports bars and restaurants because many people who like football go to these venues to watch matches. Hudson may strike a deal with some of these chains to show some of the biggest games in their restaurants throughout the season. Restaurants could also offer some type of deal to attract more people to game screenings to extend the line further