This narrow approach to knowledge is not smart for either the organization or its customers. The three reasons to approach external SMEs with adequate knowledge and acquisition methods are: 1. Ideation: the generation of new ideas, products and services can be easily done by analyzing, analyzing and exploiting the knowledge acquired and shared by third parties or business stakeholders . Research and development functions depend on knowledge generated about existing and new products to “complete” the genesis of new and improved solutions. 2. Feedback – similar to ideation, customers, consumers, partners and suppliers: employees can also provide and find feedback on products, services, processes and functions performed by the organization by examining new knowledge and using that information to improve and innovate. The “trick” for modern KM systems is to leverage that knowledge to grow the repository and the ability to feed it to other processes to ensure it is acted upon