Stakeholder is the main part of business in 21st century. As companies that want to grow and develop their business globally, stakeholders must be the main part that managers must take into account. Therefore, companies that focus on stakeholder concerns and interests will be able to improve relationships with their stakeholders, which could make it easier for them to operate and lead to ideas for services or products that will address and satisfy needs and desires of stakeholders (Zollinger P, 2009 ). If managers want to optimize the social and financial performance of the enterprise, their vision of the interests of shareholders, the community and employees should come together with other visions of stakeholder groups, while if the vision of managers and stakeholders does not come together, this will cause stakeholders and cooperatives to be less responsive to management and may challenge management decisions. Therefore, the consequence of lower cooperation and responses from stakeholders can negatively affect the financial and/or social performance of the firm (Tashman, P and Real in, J, 2013). According to Clarkson (1995) stakeholders can be divided into two types, the first type is the primary stakeholders who have official contractual or formal relationships with the organization such as customers, employees, suppliers and shareholders. While, the second type is secondary stakeholders such as non-profit organizations, competitors, local community and government who do not have such conflicts. However, Homburg, C, Stierl, M and Bornemann, T (2013) state that customers and employees are the most important among the primary stakeholders because they influence the company's performance the most. 2.0- McDonald's Values and Activities:-McDonald's values are the essential reasons... middle of the paper... competitive advantages when organizations choose to invest in a foreign environment (Hess, D, Rogovsky, N, & Dunfee, T 2002Hess, D, Rogovsky, N, & Dunfee, T 2002). Therefore, McDonald's activities in the community are playing an important role in giving competitive advantages to McDonald's in the food industry. 3.0- Conclusion:- In conclusion, what makes McDonald's unique among its competitors in the market is how it delivers values to its stakeholders and how it implements their commitments towards. However, how long can they be market leaders and survive their market position? They can maintain their position in the market as the main objective they focus on is to satisfy their stakeholders. Furthermore, they continue to develop and research to be updated with the latest ethical and environmental values and activities to adopt them.
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