It is important at any level of teaching and/or training that everyone receiving it is not only motivated to learn but is also motivated to retain what has been taught. This article will discuss the definition of the concept of motivational design, as well as John Keller's (ARCS) model of motivational design and Raymond J. Wlodkowski's motivational framework for culturally responsive teaching. The similarities between the two theories will also be discussed as well as the differences. What is a motivational design concept? It is the process of orchestrating procedures and/or resources that causes a change in enthusiasm, drive and/or motivation. These motivational design concepts can be used in many different ways, such as encouraging people's skills, inspiring employees to work more effectively in the workplace, and/or arousing in students the desire to learn and retain what they is taught (Keller, 2006). John Keller's ARCS (ARCS) motivational design model is broken down into four different stages: Attention, Relevance, Confidence, and Satisfaction (ARCS). These are the steps that Keller believes will encourage and support motivation in the learning process. The first step is attention: it has two components: perceptual arousal and interrogative arousal. Perceptual arousal uses the element of surprise, intrigue, and uncertainty to stimulate interest. The excitement of inquiry challenges the intellect and stimulates curiosity by asking questions and giving problems to solve. The use of video presentations, discussion groups and conferences (Keller, 2006). The use of humor is very effective in attracting attention, but not too much because it can distract from the topic being taught. (Keller, 2006)...... half of the paper ...... or training problem. References Ginsberg, Margery B. & Wlodkowski, Raymond J. (2009). Diversity and motivation: Culturally responsive teaching in college (2nd ed.). San Francisco, California.Keller, John M. (2006). What is the ARCS model? Retrieved July 4, 2011, from http://www.arcsmodel.com/Mot%20dsgn%20A%20model.htm Keller, John M. (2006). What are the elements of student motivation? Retrieved July 4, 2011, from http://www.arcsmodel.com/Mot%20dsgn%20A%20model.htmLearning Theories Knowledgebase (2011). ARCS Model of Motivational Design (Keller) at Learning-Theories.com. Retrieved July 4, 2011, from http://www.learning-theories.com/kellers-arcs-model-of-motivational-design.htmlWlodkowski, Raymond J. (2008). Improving Adult Motivation to Learn: A Comprehensive Guide to Teaching All Adults (3rd Edition). San Francisco, California.