Studies and analyzes regarding the variations between companies that perform higher or lower with regards to their marketing practices have helped ensure that a central tenet of marketing strategy to be manual; This means that to be successful a company's products and services must be well "positioned" in the market in the long term. This article aims to highlight the common formulations or “anatomies” for the strategies and the isolation of some of the most important inclusions that were believed to be truly important in achieving success. Just to bring some "meat on the bones", this article examines the method by which theory is translated into practice.A definition of positioning strategyAccording to Doyle, (1983) positioning strategy refers to the selection of a marked market segment that shows all customers a type of business it might seek to serve and the ability to choose the differential advantage that explains how it will compare to all its competitors in the same segment. From this definition it could be said that a positioning strategy applies mainly at the level of a certain product and/or service, operating within the limits of a particular market and from the fact that it should not be confused with a broader concept of "business" strategy , or with any other concept that is more specifically related to strategy, as it could be related to every single aspect of the marketing mix, such as a "price" or "promotional" strategy. The definition mentioned above shows that each positioning strategy could be mainly fragmented into three interrelated subcomponents: 1) customer target; 2) competition targets; e3) Competitive advantage. As an addition... half of the document... analysis of the overall situation of your competitors, yourself or your market?2) Is it possible that it is built according to the significant strengths of your company?3) Does it have the ability to precisely define your customer objectives? With precise knowledge of all the needs that arise?4) Does it adequately inform you about your competitors' objectives, showing a coherent competitive strategy?5) Can it precisely define a sustainable competitive advantage?6) Is it possible to implement it? Is it able to translate into a distinctive marketing mix? As noted above, formulating a marketing positioning strategy requires dedication and work on the part of the respective strategist, as well as patience, creativity, skill, imagination and pure instinct. It also requires the awareness that, sometimes, the best strategy may be to not enter the market.