Topic > Green Marketing and CSR - 1037

Corporate social responsibility (CSR) is today one of the most recognized aspects in the world since the reputation of companies is judged by CSR policies, the quality of services and products and the competitiveness. Many authors relate CSR to ethical conduct in companies. Many authors therefore provide related definitions for both CSR and ethics. Corporate social responsibility can be defined as the continuous commitment to ethical conduct, to provide and contribute to high standards of living of society by facilitating economic development and improving the living standards of employees together with their families, their society and to the community at large (MallenBaker .net 2011). Green Marketing, on the other hand, refers to the production and manufacturing of environmentally friendly products, and their packaging should also be environmentally friendly or rather the products should have environmental benefits (About.com 2011). Companies began using this policy after non-governmental organizations (NGOs) and governments began to insist and pressure companies to sell only environmentally friendly goods as a reaction to increasing rates of global warming and pollution. This was also caused by increased awareness among customers and people in general. People have started to appreciate environmentally friendly goods due to the growing threat of global warming which has already affected some countries like Baghdad in the Middle East. However, it is known that many companies claim to sell environmentally friendly products, but in practice this is not the case. According to Fortune magazine, BP Africa is one of the top 500 companies with the greenest products. Fortune magazine states that the BP Oil Company was the first oil company... middle of the paper... sick by the public entices consumers to be happy to be associated with BP. Reference List About.com 2011. Green Marketing. Retrieved from: http://sbinfocanada.about.com/od/marketing/g/greenmarketing.htmBP Plc, 2011. BP ranked among the top greenest companies in the world. Retrieved from: http://www.bp.com/genericarticle. do?categoryId=9018984&contentIdCable News Network, 2011. Beyond the final result. Retrieved from: http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391850Forbes.com, 2011. The Global 2000, Retrieved from: http://search.forbes.com/search/ storyTypeSearch?storyType=Special+ReportMalenBaker, 2011. Companies in the News. Retrieved from: http://www.mallenbaker.net/csr/CSRfiles/bp.htmlMalenBaker, 2011. Corporate Social Responsibility: What Does It Mean? Retrieved from: http://www.mallenbaker.net/csr/definition.php