Merger Analysis DocumentExxon Mobil Corporation, formerly Exxon Corporation, was incorporated in the state of New Jersey in 1882. On November 30, 1999, Mobil Corporation became a wholly owned subsidiary of Exxon Corporation, and Exxon changed its name to ExxonMobil Corporation. ExxonMobil Corporation has several divisions and hundreds of affiliates, many with names that include ExxonMobil, Exxon, Esso, or Mobil. ExxonMobil is one of the largest integrated oil companies in the world. Exxon Mobil is engaged in the exploration, production, supply, transportation and marketing of oil and gas worldwide. It has proven reserves of 21.2 billion barrels of oil equivalent. ExxonMobil's 45 refineries in 25 countries have a production capacity of 6.3 million barrels per day. The company supplies refined products to 42,000 gas stations in more than 100 countries operating under the Exxon, Esso and Mobil brands (including more than 16,000 in the United States). Exxon Mobil is also a major petrochemical producer. The marriage between the two companies in 1999 was facilitated by market and industry pressures very different from those the oil industry faces today. In the late 1990s, companies in the oil industry and other sectors faced what many experts called “a new global crisis” in which excess oil capacity along with technological and other changes in the industry upended the traditional oil business model. Where once prices might have been cost-based and passed on to consumers, companies were increasingly cutting costs to meet declining price targets. This situation is in stark contrast to what the world sees today. With the need to cut costs while trying to increase revenue, Exxon was left looking for a way to increase the...... middle of the paper ...... actually the increase in value and Revenue maximization is the motive and perceived strategy established by Exxon Mobile through the horizontal merger. Exxon Mobile Corporation was able to achieve this by reaching a larger geographic area and becoming a greater threat to other oil competitors. References Weston, J. F., Mitchell, M. L., & Mulherin, J. H. (2004). Acquisitions, restructurings and corporate governance (4th ed.). New York: Pearson.Weston, J.F. Mitchell, M.L., & Mulherin, J.H. Acquisitions, Restructuring, and Corporate Governance 2004 (4th ed.) Upper Saddle River, NJ: PearsonExxon-Mobil Merger Completed. (1999). CNN money. Retrieved July 18, 2011, from http://money.cnn.com/1999/11/30/deals/exxonmobil/Strategic Management. (2007). Horizontal integration. Retrieved July 18, 2011, from http://www.quickmba.com/strategy/horizontal-integration/