Stanford Medical Center has the opportunity to develop a co-branding agreement with the Saigon government, but must consider the risks and benefits before making a decision. The healthcare market is constantly evolving; where America is well known for its advancements in medical technology and interventions. The co-branding strategy has been successfully implemented by Mayo Clinic, Cleveland Clinic and John Hopkins with other countries around the world. Therefore, the benefits of this proposal clearly outweigh the risks associated with collaboration with Vietnam