Market research is a process that companies, industries and organizations carry out to collect, analyze and interpret information collected from the market. Market research can research a new product that will be sold in the market or an existing product and know the spending habits of existing and future customers and their preferences. Furthermore, market research also involves researching the competitors that entrepreneurs face. Successful market research is market research that can gather accurate information from the market because accurate information helps the business owner to make the right decisions and thus helps them get more profits. Basically, market research can be identified into four main classes of study. The first is investment studies, this study is conducted to find out how the market will react to a new investment, research or promotion of a facility. Companies want to know if their new move is welcomed by the public before implementing it. The second is marketing studies, marketing studies mainly focus on market structure. This class of studies is carried out to discover sales opportunities for existing manufacturers. The third concerns investigations into new products. Judging by the title we know that for this class it is used to start new product ideas. Companies use it to find new ideas and also the sales potential of a new product, sometimes new products are found by the needs of the market. For example, customers want a watch that can call, but this product is not yet on the market. After market research, a company knows there is demand for this product, so it produces it. The last one is business forecasting. Business forecasting has two roles in marketing research, namely to provide better analysis of the market structure for the...... middle of paper ......values ​​research for non-profit organizations: values based on the motivation of museum visitors', International Journal of Nonprofit and Voluntary Marketing, Vol.6 Iss: 2, pp.116-130.7) Jean F.Carroll, (1938) 'The value of marketing research for corporate chains' , Journal of Marketing, Vol.3 No .2, pp.184-188.8) Malcolm Robert Victor Goodman, (1999) "The search for value through qualitative market research", Qualitative Market Research: An International Journal, vol. 2 Iss: 2, pp.111 – 1209) Fred T. Schreier and Albert J. Wood, 'Analysis of motivation in marketing research' Journal of Marketing, vol. 13, no. 2 (October 1948), pp. 172-182.10) James Williams(2013) "The disadvantages of market research on new product development". Available at http://yourbusiness.azcentral.com/disadvantages-market-research-new-product-development-20911.html (accessed November 10 2013)