American Eagle Outfitters (AEO) differentiates itself from its competitors because it is a leading global specialty retailer offering the latest, high-quality, affordable trends. The source of competitive advantage is the quality of their environmentally friendly clothing and fabrics. American Eagle Outfitters is an affordable, high-quality brand of its two competitors Aéropostal and Abercrombie and Fitch. AEO focuses on each category of buyers, such as children, teenagers, teenagers and adults. American Eagle Outfitters has other stores open around the world and their product line is more assorted than that of their competitors and their brand and logo are known around the world. American Eagle Outfitters specializes in higher quality, more affordable denim jeans from Aéropostal and A&F. AEO jeans are always up to date with the latest fashions and trends. They also have an AE jeans guide online so their customers always get the perfect fit. AEO is also very environmentally friendly and has made the packaging of the goods with recycled material. AEO noted that they had a 2010 holiday collection called "Eco Shop" which featured both men's and women's clothing made from qualified organic and recycled materials. Many of the clothes were made from unrefined cotton, grown without the use of dangerous synthetic pesticides, resulting in reduced fossil fuel emissions. (Product Innovation) Environmentally friendly customers would much rather purchase AEO than other adversaries. This is something that their competitors, Aéropostal and A&F, have not done for their customers and the environment. AEO shares the market because they have different collections in their stores like American Eagle Outfitters, Aer... middle of paper. .....My competitor brand will gain more customers as teenagers nowadays want to look young but mature. By recognizing tweens as non-profitable and reducing these customers, we will lose market share but still improve effectiveness. I would also decrease advertising expenses by decreasing print promotion such as billboards, magazines and flyers. I wouldn't change the online promotion since the internet is used daily by teenagers and adults. Electronic advertising will remain the same. Decreasing print ads will reduce costs and increase revenue. I would like to make these changes because the company needs to change its target customers since there are so many stores targeting tweens and teens, and also decrease print promotions because these changes will decrease the amount the company has to spend and increase its profits anyway.