Many efforts have been made in comparative analysis in the field of political communication. However, following Pfetsch and Esser (2014), it is clear that this area of ​​study is still under construction and several questions remain open. At the same time, an important part of the research in this area has been conducted in industrialized countries. A huge region of over half a billion inhabitants like Latin America represents a challenge to be subjected to adequate investigation to understand the close relationship between politics and communication and its effect on governance and public opinion. In this context, we are interested in seeing how the media refers to politics in Latin America. Furthermore, we want to study how this relationship interferes with democratic governance. So far in this century we have witnessed a struggle between politicians and the media to build the public agenda and thus attract public attention. This debate between politics and media revolves around issues that reflect the interests of both sectors. In countries such as Ecuador, Argentina, Colombia, Nicaragua and Venezuela governments confront the media in many cases aggressively. Most governments in the region have enacted laws or regulations regulating the function of the media. Behind such laws or regulations we could find the political will to limit the action of the media in the field of politics. The media sees both their own interests and those of a particular sector of the population as lobbying activities. The disaffection of people towards political parties that we have found in numerous countries could explain how the media have come to fill a space of mediation between the population and decision-making centres. This leads to... middle of paper... politicians and the media share certain interests and we will be in a pattern of cooperation. If there is no competition for a given topic and no attempt is made to impose an interest, we will find ourselves in a position of neutrality where the topic will not even be mentioned by either party. If interests are conflicting, we are most likely faced with the adversarial model that will place politicians and the media competing for popular favor. This favor is measured in terms of perceptions for or against the message launched by both actors. Political culture should be expected to moderate the impact of the message on the audience. Therefore, both politicians and the media design their communication strategies in compliance with society's values ​​and principles. To the extent that the actors manage to synchronize the message with the expectations of the population.