A survey of 264 Fortune 1000 CEOs states that 52% of them thought support for terrorism and terrorist groups would be reduced if companies incorporated CSR to help communities around the world. (Crane et al. p. 39) Another survey conducted by British Gift Shop Paprika found that 41% of people would buy more fair trade products if they had more options to choose from and that 78% of people had at least once refused to purchase a product due to their ethical stance. Furthermore, the UK ethical consumer market had an industry worth £54 billion in 2012 (12% increase) and Fairtrade reported that their sales were £1.78 billion (14% increase ) in 2013. (http://blueandgreentomorrow.com/2014/06 /30/british-shoppers-want-cheaper-fair-trade-products-survey-finds/) From this it can be concluded that interested parties, such as customers, care about the CSR of the companies whose products they sell