1. Executive Summary Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Kirloskar Motor Private Limited is a subsidiary of Toyota Motor Corporation of Japan, for manufacturing and selling Toyota automobiles in India. Toyota Kirloskar Motor Private Limited (TKMPL) company as per its mission aims to play an important role in the development of automobile industry and creation of employment opportunities, not only through its dealer network but also through subsidiary industries with a business philosophy of "Putting the customer first". TKMPL has plants in Bidadi and Bangalore with a capacity of 80,000 and 70,000 vehicles per annum respectively. Both plants have a combined capacity of 150,000 vehicles per year. On March 16, 2011, it announced that it would increase production to 210,000 vehicles per year due to increased demand for its models, particularly Etios and Fortuner. With effect from June 1, 2012, Toyota Kirloskar Motor has increased the prices of Etios diesel and Innova by 1% and Fortuner and Etios Liva diesel by 0.5%. The price increase is due to the weakening of the rupee. Toyota is ramping up its production as it plans to increase the production capacity of its Etios series models by 75%. Toyota Kirloskar Motor has launched its Waku Doki Q service campaign from July 16 to September 15, 2012. The campaign provides free check-ups and personalized service offers on Toyota cars at Toyota dealerships across the country.2. Situation...... middle of paper......l Engines. The Economic Times, retrieved March 12, 2014, from http://articles.economictimes.indiatimes.com/2013-10-08/news/42829304_1_diesel-cars-diesel-prices-1-3-litreWho We Are. (2014). Hyundai Motor India, Retrieved March 14, 2014, from http://www.hyundai.com/in/en/AboutUs/HyundaiMotorIndia/WhoWeAre/index.html Liker, J. K. & Hoseus, M. (2008). Toyota Culture: the heart and soul of Toyota style. Liker, J. K. & Meier, D. (2005). The Toyota Way Manual: A Practical Guide to Implementing the Toyota 4Ps. Morgan, J. M. & Liker, J. K. (2006). The Toyota Product Development System: Integrating People, Processes, and Technology. USA: Productivity Press.Toyota (2014). Toyota Manufacturing India - Organizational Structure. From http://www.toyotabharat.com/inen/about/index.aspxTime. March 11, 2010, from http://www.time.com/time/nation/article/0,8599,1967654,00.html