The objectives set to manage performance must be decided jointly between the organization and the employee in order to hold colleagues accountable. Special wage and salary reviews should be initiated, as well as an incentive system based on the achievement of key performance indicators. The classic room product needs to be redecorated to maintain product consistency and meet customer needs. Technology in particular needs to be developed, a hotel-wide Wi-Fi system, to keep up with international 5-star standards. The parking issue must be addressed by negotiating with Wilson Parking to take over management of the parking lot or lease additional parking. Additional parking should first and foremost meet the needs of guests. Location is a weak point that cannot be changed, so the best recommendation is to increase the areas the shuttle bus goes to and to renegotiate the taxi contract so that fares are cheaper for guests traveling between the upper and lower parts