All women desire beauty. As myriads of women seek a perfect and attractive body shape, they will be interested in undergoing weight loss treatment. Indeed, losing weight has become fashionable. People, especially women, do not take their weight seriously but blindly follow others and participate in weight loss programs. Evidently, the main culprit of this phenomenon is the ubiquitous weight loss advertisements. Slimming companies use advertising as a tool to instill in people's minds the concept that being thin equals beauty. Repetitive weight loss advertisements seem to succeed in conveying the wrong message to every citizen. Some girls at an early age can easily be sensitive to advertising and participate in slimming treatment without thinking twice. Weight loss advertising has certainly caused negative effects on young people and women. The negative effects are threefold. They are giving an illusion to women, forcing them to lose weight and providing a wrong means to lose weight. The first negative effect of weight loss advertising is that it gives women the illusion that being thin means beauty. Slimming companies recruit many beautiful celebrities as spokespersons. They post before and after treatment photos of those celebrities. Then, they compared those photos and exaggerated the beauty of after losing weight. In this case, women who are initially satisfied with their bodies may lose self-confidence compared to those celebrities. They may find themselves imperfect and consider the need to undergo such treatments. In fact, being thin is beautiful is only partially correct. It cannot apply to all women ... middle of paper ... about practical and useful ways to lose weight rather than believing all the words mentioned in advertisements. In short, weight loss advertising has definitely caused several negative effects that most women are already misled by advertising that being thin equals beauty. To redeem this undesirable situation, the government must take the lead in educating people about useful means of losing weight and what true beauty is. Furthermore, they should try to regulate the message that weight loss advertisements try to convey to citizens. They should avoid any awareness of discrimination against fat people that appears in advertisements. Only if the above measures are taken will the weight loss vibe finally end and fewer women will fall victim to weight loss advertisements.