The reason is that they have different religions, follow different customs, live different lifestyles and depend on different approaches in business. Additionally, there are challenges due to multiple time zones, large distances between offices and different languages, so it is important to be knowledgeable or understand diversity for effective communication. Successful communication in these new markets requires the development of new skills and attitudes. This involves cultural knowledge and sensitivity, flexibility, patience and tolerance. These are skills and attitudes that most of us require to perfect, and special communication training helps deal with cross-cultural business transactions. Companies have been cutting costs and flattening their management hierarchies for years in response to intense global competition and other pressures. The flattening meant that only a minority of managers isolated decision makers from line workers. In traditional companies, information moved or flowed through many levels of leaders. In organizations where lines of communication are shorter, decision makers respond more quickly to the market