IntroductionThis article will cover the omnipresence of media bias and its implications in three news stories from various newspapers including The Washington Post, The Los Angeles Times and The New York Times through content analysis and the comparison. Matthew Gentzkow and Jesse M. Shapiro in the Journal of Political Economy's "Media Bias and Reputation" argue that media biases distort information to conform to consumers' prior [political] beliefs in order to shape reporting in the most appropriate way. they will likely improve the media's reputation [thereby increasing future profits by expanding demand for their products] (Gentzkow & Shapiro, 2006, p. 282). Furthermore, in Four Information Biases That Matter W. Lance Bennett suggests that biases in the news overwhelmingly play to the human interest angle and fragment stories. The prevalence of biases towards personalization and fragmentation engages readers through conforming to prior beliefs, such as using biases to influence readers' political leanings, and ultimately increases demand for their publication through sympathy and l 'inquisition caused by unclear and fragmented stories. Analysis Ed O' Keffe's first article (“After government shutdown, dozens of lawmakers made charitable donations” from the February 26, 2014 issue of the Washington Post) shows a notable blurring of the “big picture” due to bias of personalization and fragmentation. These prejudices imply an increase in demand for newspapers. The article examines an investigation into claims that 116 US lawmakers, following the government shutdown, pledged to donate part of their federal salaries to please voters. Personalization bias refers to the tendency to downplay the big social... middle of the paper ...with a decrease in objective journalism and an increase in demand for journalism products. Furthermore, the prevalence of personalization and fragmentation biases affects the political tendencies of readers and ultimately increases the demand for their publication through sympathy and inquisition caused by unclear opinions, fragmented stories. Given my findings, the media, in order to improve the quality of news, should not only work to reduce or remove biases, such as personalization and fragmentation, from their reporting, but also strive for objectivity. These goals can be achieved through a more focused and concise writing and interview process; a process used to avoid a cloudy, unfocused, or misleading news article. While completely objective journalism is completely unattainable, taking steps to remove bias can help improve the quality of news.