Topic > History of Apple in China - 543

Since 2008, when Apple was first introduced in China, it hasn't fared as well as we thought, even though China is a coveted market. Apple's market share is less than 8% in China for media players, much less than the 1% market share of PCs or mobile phones. Although Apple has done really well with the launch of the iPhone in 70 countries, it is sad to say that China is not included in those countries. The company failed to strike a deal with any of the Chinese carriers. Higher-end and lower-end products do well in China, while luxury brands do well in Beijing and Shanghai. Most Apple products are too expensive for China. For example, a MacBook available at the Apple Store can cost about what the average Chinese worker living in a city earns in a year, which is about $2,000. It's not just about price, and Apple is successful because customers love the products and the brand. Apple initially required a large double-digit percentage of carriers' wireless revenue as a condition of securing its coveted exclusivity deal; acc...