::: INTRODUCTION :::Many people cannot visualize the time period when technology will start to develop incredibly fast day by day. By innovating products that had never existed before people started buying the new thing and appreciating the revolution. The era of new technologies also increased market research as more and more people wanted to branch out and come up with different ideas to become competition. Furthermore, modernization began to bring huge amounts of profits, so people began to create more and more companies to find better inspiration and to beat the competition. In 1946, Masaru Ibuka and Akio Morita founded the company called Sony. The company created and launched the first magnetic tape recorder called G-TYPE in Japan. From that day he expands and invents new ideologies for his company as this was the first profitable product for the company. Sony's next step was obtaining the licensing rights for the transition in 1953 from Western Electric. Furthermore, the launch of the world's first pocket transistor radio in 1955 consolidated the company's leading position in the market. Sony was one of the first companies to emerge on the global market. As Christophe Catesson states: "Since Sony came into existence, it has been noted for producing some of the best in-house standards for new storage and recording technologies instead of adopting products made by other companies." (2008) The founding of Sony Corporations in the United States occurred in 1960. The creation of the company name "Sony" was inspired by the union of two words. The first is “sonus” in Latin, meaning “sound” and the other is “sonny” meaning little son. "Words have been used to show that Sony is a very small group of...... middle of the paper...... many profits as up to now. Since Sony is planning to invent the multiple device which will be combination of telephone, console and notebook. Another creation to be brought to the market is the Bright Era projectors. A new invention of this kind will keep the Sony brand at the top of the list and allow for greater profits, Morita's prediction Sony company claims "that Sony would become world famous within 50 years". For example, it developed as quickly as it thought. Sony's impact on the world market is very strong and has many followers in its innovations the commitments that Sony has undertaken these days is "a corporate culture widely appreciated by customers of all ages and in all parts of the world". (2011) Sony's creators should be proud of themselves and feel satisfaction with the benefits futures.