In our restaurant business we have decided to use concentrated marketing objectives which involve targeting a small share of a large market. Since our restaurant is a medium-sized business, we have limited resources and knowledge of the market. However, our success will depend on how effective and efficient we are in providing our services to our target customer. 3.3 Product positioning is how the product is defined by consumers based on important attributes such as the place the product occupies in consumers' minds compared to competing products. Product positioning may be based on the perception, feelings or impressions the consumer has about our products. So for our restaurant we will position ourselves like this. • We ensure that every guest receives prompt, professional, friendly and courteous service. • Clean, comfortable and well-maintained premises for our guests and staff. • A fair price - nutritional and well-prepared meals - using only quality ingredients. • Consistently provide our customers with impeccable service by demonstrating warmth, kindness, efficiency, knowledge, professionalism and integrity in our work. • Hospitality and entertainment point4. The marketing mix 4.1