Many people might think that creating a successful advertisement is easy. That you can simply throw compelling facts and bright colors at the audience and it will grab their attention and force them to buy your product. However, this is not the case. Advertising must reach the viewer on multiple levels. A vintage ad for Camel cigarettes from 1946 does just that. It's a great representation of the complexity of creating a successful campaign. It was created by a man named RJ Reynolds, as part of a larger campaign to make people believe that cigarettes are safe. They ran from 1940 to 1949. Every advertisement in the series stated, "More doctors smoke camels." In the 1946 advertisement, Reynolds had the results of a survey the company had conducted using three different research organizations. The ad read: "Doctors from every branch of medicine - 113,597 in all - were questioned in a national study on cigarette preferences... The most mentioned brand was Camel." Even though, as it turns out, the polls were indeed correct, they still give the viewer a fact about h...