This report was written to advise the Alvernian manufacturing company on the various strategies needed to succeed in an overseas market. Hong Kong will be highly efficient for business processes and is strongly recommended as a prime location for Alvernian due to its economic viability and success. Therefore, the geographic location will maximize capital advancement opportunities and establish strong domestic and international business networks. Extensive research has been conducted on various strategies, elements and methods needed to work internationally in Hong Kong. The information provided by this report will provide Alvernian with the comprehensive picture needed to successfully and productively conduct business in a foreign market. Exporting to Hong Kong is essential for the expansion of your business. Not only will it raise capital and promote the Alvernian company's name, it will also stimulate the Australian economy by creating more jobs and boosting tourism. vital to any successful business. These are key strategic processes that must be incorporated into any international business plan. During this process, the business environment will be analyzed and the best ways to achieve business objectives will be identified. MARKETING MANAGEMENT A market entry strategy is the planned method of providing goods or services to the target market within Hong Kong and distributing them from there. This range of related activities involves identifying consumer needs, providing products to meet these specific needs, advertising and selling (Mylonas, A...... middle of paper ......g Kong cultures and expect personal questions to be asked (Cyborlink, 2012). Therefore, it is strongly recommended that Alvernian operate internationally in Hong Kong. It is suggested that Alvernian enter the international market through the export method as the resources and wages are much cheaper than Australian prices and will increase profits significantly. Profits will increase further as Alvernian is able to purchase resources through economies of scale. However, it is not suggested that production takes place in Hong Kong, due to the 'high land market and production cost advantage since total quality management and supervision can take place where standards and processes are clear.CONCLUSION