A stakeholder can influence or be influenced by the organization. There are various stakeholders including primary and secondary stakeholders. The primary stakeholders who have direct economic transactions with the company such as customers, employees and suppliers, etc. Secondary stakeholders involve communities, government, the general public and business support groups, activist groups and the media, etc., who do not directly participate in the economic exchange in the organization. Air New Zealand's stakeholders include customers, employees, shareholders, suppliers, governments, partners, special interest groups, non-governmental organisations, creditors and communities, etc. Customer, employee and community stakeholders will now be analyzed. The benefits of Air New Zealand's socially responsible practices that can influence the three stakeholders: customers, employees and