Individual Innovation versus Organizational InnovationWhen attempting to improve creativity in business, there are two approaches that can be taken, individually or together: INDIVIDUAL CREATIVITY and ORGANIZATIONAL CREATIVITY. Individual creativity is, of course, the creativity of the individual. Everyone has what I call a creative comfort level that is based on their natural creativity quotient, their willingness to risk new ideas, and their personality. People can be trained to think more creatively and apply creative thinking strategies to various activities. However, you can't push someone well beyond their creative comfort level without causing stress. And stress can lead to reduced creativity, unhappiness with the company, and other problems. Likewise, naturally creative people forced to work in an organization that inhibits creativity will also become stressed. Naturally creative people always have ideas and love to share them. Furthermore, they appreciate the recognition that is showered on a good idea. Seeing your ideas ignored, criticized and being t...