Topic > Sustainability: for the benefit of profits? - 1477

When it is necessary to understand the real problem and arrive at a valid solution, time can be considered a huge issue since implementing a solution may require rapid action.Quantitative ResearchAs indicated, research requires a process of collecting data and analyzing the data to reach a correct conclusion. Quantitative research is different from qualitative research as researched above. Quantitative research focuses on amounts or quantities of one or more variables (Leedy and Ormrod, 2010). To explain further, Fischler (2010) states, “a type of educational research in which the researcher decides what to study; asks specific, narrow questions; collects quantifiable data from participants; analyze these numbers using statistics; and conducts the investigation impartially and objectively” (p. 12). To use this philosophy, the problem must be clearly identified, data must be collected and analyzed to come to a solid assessment or conclusion. Chosen Research Methodology The chosen methodology to observe whether sustainability programs increase an organization's profits will be the use of qualitative research or case studies. The research completed to support the chosen method is illustrated below: (Leedy, & Ormrod, 2010, p.99). The case studies indicate a high ability to work with individuals and have inductive reasoning and a need for strong attention to detail. The available literature is extremely controversial about sustainability programs and how they impact an organization's bottom line. Qualitative research approaches make sense for the economic dilemma organizations face with implementing sustainability programs. However, there is a general limitation... half of the document... 13). Sustainability is about thinking, planning and long-term profitability, Part II. Environmental leader. Retrieved from http://www.environmentalleader.com/2013/09/12/sustainability-is-about-long-term-thinking-planning-profitability-part-ii/Schroeder, H. (2012). The art and science of transformation for sustainability. Journal of Asia Entrepreneurship, 8(2), 131-148. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/1285650445/9560AABFD6AC4352PQ/1?accountid=28180Starbuck, S. (2012). The Not-So-Odd Couple: The CFO and Sustainability. Corporate Finance Review, 17(2), 5-8, 10. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/1434979666/fulltextPDF/22A89E19CB425DPQ/13?accountid=28180Zikmund,W. , Babin, J., Carr, J., & Griffith, M. (2013). Business research methods. Mason, Ohio. Southwest, Cengage Learning. ISBN: 9781111826925