A research proposal on studying the market potential of fast food restaurants in IndiaINTRODUCTIONThis proposal aims to conduct a research on the market potential for services of fast food restaurants in India. It will mainly focus on understanding the importance of various factors influencing the choice and need for fast food among young Indian consumers. Furthermore, it aims to study the consumption pattern towards fast food, with particular attention to the frequency of visits and the choice of fast food. It aims to study the impact of the hygiene and nutritional value of fast food on consumers' purchasing decisions. These services can offer the opportunity to develop a niche market. This proposal aims to study the feasibility and practicality of implementing this idea.LITERATURE REVIEWAccording to the research paper of Anita Goyal and NP Singh, "Consumer Perception on Fast Food in India: An Exploratory Study", the young Indian consumer Medium always has a passion for visiting fast food restaurants for fun and change, even if home-cooked food is his first choice. India is a diverse country with different regions and states following different dietary practices, making dietary diversity an implicit characteristic of the nation. According to worldwatch.org, the Indian fast food industry is growing tremendously at a CAGR of 40%. The entry of fast food multinationals such as McDonalds, Subway, etc. has revolutionized the industry in its own way. According to the survey conducted in the study among the population of the age group 20-27 years, it was found that the emergence of traits of independence in eating habits, food education, the divergence of food preferences at home and in fast food and atmosphere of......middle of paper......tegies. I would like to check the technical requirements, for example equipment, business feasibility (land rental, vendors and suppliers, etc.) EXPECTED CONTRIBUTION This research would help in understanding the importance of having healthy and nutritional eating habits. This research paper will help to get an estimate of the importance of various factors influencing the choice of fast food among young Indian consumers. It will provide entrepreneurs with a competitive advantage that will prove invaluable in helping them seek opportunities in this unexplored business area. Through this research project it is possible to study the opportunities and potential of fast food restaurant services in India. Since not much research is conducted in this area in India, there is huge potential for this market and it could be useful for any budding entrepreneur interested in this sector.