Effective communication between the doctor and the patient must include communication clearly and simply, communication with family members, communication of the treatment plan, communication of results of tests and procedures performed and reporting results, good or bad, as appropriate to the situation. Sources: Arthur D. Fisk, et al. “What factors lead to health communication problems with older patients?” Journal of Healthcare Communication 2.2 (2009): 103-118. Elite of the healthcare business. EBSCO. Network. March 16, 2011. This article discusses the overall impact of effective communication on the health of the elderly population. It highlights the fact that various factors influence patient understanding and should determine the tone of the doctor's conversation. The objective of the study conducted in this article is to investigate how communication is influenced by four patient characteristics; memory, sensation/perception, understanding and interpersonal skills. These characteristics influence decision making that is vital in the patient's response to orders given by the doctor, such as compliance with medications. Communicating with a patient based on their level of understanding is important at all age levels and varies with other socio-social conditions. economic factors. This article is relevant because it supports the importance of simple and clear communication to the patient or caregiver."Breaking Bad News." Doctor (2007): 38-41. Healthcare business elite. EBSCO. Network. March 16, 2011. This article discusses how many doctors avoid telling bad news to their patients or the patient's family. It is normal human behavior to avoid hurting another, thus making it difficult to share disturbing news. The article... half of the paper... study of the impact of communication on patients. Identifies the importance of clear and concise communication from physicians to patients to improve outcomes. The evidence gathered from the sources supports the view that effective communication between the doctor and the patient must include communicating clearly and simply, communicating with family members, communicating the plan of care, communicating the results of tests and procedures performed and communicating the results, positive or negative, as appropriate to the situation. An ideal solution would be to organize communication education seminars for doctors. Curriculum development will keep the patient in mind. Making this educational process patient-centered, with some role-playing, will help enlighten doctors about the importance of improving communication with the patients they care for..