In recent years, the Internet has become one of the best tools of modern society covering a wide range of areas such as business, military, communication and information exchange. It's not just limited to web browsing or sending/receiving emails. People could even buy movie or concert tickets, download their favorite songs or movies, and shop in foreign countries via the Internet without leaving their homes (Pakhare, 2010). The Internet is a common term in the 21st century. It is now relatively easier and less expensive to develop an e-commerce business than it was 10 years ago, so more people have managed to enter the world of Internet business. At the same time, bankruptcy cases continue to increase. E-commerce was not cooled by the “dot com bubble”, but it caused e-commerce to become more flourishing than before (Census and Statistics Department, 2010). This is due to the fact that Internet services are provided 24/7/365, as the service is available all year round. Consumers could obtain any marketing information and collect other consumers' experiences in an unlimited way via the Internet (Backer, 2005). Thousands of forums, blogs, newsgroups and social services are popular channels for distributing consumer-to-consumer (C2C) and business-to-consumer (B2C) information, otherwise known as “word of mouth.” By relying on the Internet, both positive and negative comments about products could be obtained more effectively and efficiently. Hong Kong government reports were available that provided an overview of Internet usage by Hong Kong residents. The report “Use of personal computers and internet services by Hong Kong residents, 2000 to 2009” (Census and Statistics Department, 2010), revealed an increase in the number of households with Personal Computers (PCs) connected to the internet over the years from 2000 to 2009. The numbers went from 770 thousand families (36.4%) in 2000 to 1.6 million families (73.3%) in 2009. In 2009 there were approximately 620 thousand families (26, 7%) without Internet Connection. The people who use the Internet the most were mainly between the ages of 10 and 34, and in 2009 more than 95% of people in this age group had an Internet connection. The number of people over the age of 45 using the Internet has also increased. by almost 10 times, over the years from approximately 129 thousand (5.