The marketing concept is based on four pillars: target market, customer needs, integrated marketing and profitability. The marketing concept is based on market research to define market segments, their size and their needs. The needs of marketing segments are met through marketing mix decisions made by the marketing team. Social marketing concept; this type of concept supports the idea that an organization must be able to determine the needs, wants and desires of target markets and provide the desired satisfactions more efficiently and effectively than competitors. Furthermore, the above must be done in a way that preserves or improves the well-being of consumers and society. The social marketing concept helps the marketing concept to address conflicts between consumer desires, consumer interests and long-term society