This additional capital can be used by the company to expand the business, marketing, research and development, advertising and much more. Instead of requiring companies to borrow money from banks and other financial institutions, which is more expensive, listing the company on the stock market solves this problem. (c) Helps companies do business easily; It is easy for companies listed on securities markets to be able to do things like acquisitions using listed shares as currency. Investors are able to evaluate the value of the business based on the value of the company's shares in the market. (d) Attracts high-profile board members; When a company is listed on the stock market, qualified high-profile board members may be attracted to the company as the listed status provides a truly liquid incentive plan. (e) Improve the audience