Ross's prima facie duties speak of fidelity, reparation, gratitude, justice, beneficence, nonmaleficence, and self-improvement. Although Ross has explained each duty, it is not yet clear how these duties might be implicated in marketing activities. If we consider each duty, it is not easy to implement it in a situation unless it requires it. One has a prima facie duty (not to) perform a certain action if and only if there is a moral demand (not) to perform it (Baumrin, 1965). Therefore, to perform these tasks, understanding the circumstances is very important. It is understood that prima facie duties are expressions that refer to a characteristic through certain individual acts rather than certain types of acts (Atwell, 1978). Awareness of which duties are towards the bottom of the ladder and which are towards the top must be ensured to achieve each duty (Robinson, 2010). Duties of loyalty are the duty to keep promises. The company should not promise its customers anything that it cannot perform. The promise can be anything related to quality, size, etc. of the product. Breaking a promise can reduce the value of the products as there will be no trust for the products in the market. Keeping your promises will encourage customers to purchase your product. According to prima facie duties, one cannot blame those who undertake to make the right choice but this does not produce a good action (Meyers, 2009). Remediation duties are only essential when you fail to keep your promise or when inadvertent errors have occurred. . If the product is damaged, you need to recall it and repair it, or you need to provide customers with new products. Cash payments can also be made by card... cardholders can increase costs for the company, but they are responsible for doing so because the customers are not at fault. Whether a person's action is morally justifiable is a deontological question; whether the act is good is ultimately a question of consequentiality (Meyers, 2009). In my view what Maruti Suzuki did was correct but these mistakes should not be caused by a company like these. Instead of repairing faulty cars, new cars must be provided immediately when faulty ones are recalled. They also should have made extra efforts to help customers while they waited for their car to be repaired. They should have given bonus packages to their customers for the mistake that happened. While it may add a total cost to the company, it can help it retain its customers and goodwill in the market.