The advantages of selling on Amazon include the ability to add new products to the Amazon catalog, Amazon's management of customer service, shipping and order fulfillment with the Fulfillment service from Amazon, using Amazon Marketplace Web Service bulk listing and reporting tools, inventory capabilities for professional businesses, and custom shipping rates for products other than books, music, videos, DVDs, software, and video games; at a cost of $39.99 per month + other sales fees (Amazon Services LLC, 2014). By combining selling on Amazon with FBA, Kelly Lester, CEO of EasyLunchboxes, was able to rapidly expand her business with a 400% increase in sales in less than a year (Lester, 2014).Amazon Services works with businesses of all sizes to deliver products and solutions within Amazon's ingenuity. For example, businesses can reach millions of Amazon shoppers by selling on Amazon's marketplace, and with Amazon's fulfillment services, Amazon will handle shipping and provide reliable customer service. Or, if a company already has a website, it can advertise ...