However, many organizations competing with Aldi seek to deliver the greatest possible customer value. For Aldi's strategies to be successful, an innovative and developed strategy is needed to progress into the future. The problem that will be studied is to develop a Social Customer Relationship Management strategy for Aldi with the intention of solving these problems. The following questions will be asked: ==> What is the Social Customer Relationship Management process? The collected research formulates what SCRM is and how the strategy works to play an effective role for companies and their consumers. Also provide a brief understanding of the development of CRM into SCRM. ==> What are Porters 5 strengths and how are they implemented in the SCRM process? Identify the main problem using Porter's five forces model and stick to buyer power to identify competitors as for Aldi the buyer power is quite high. To give organizations recognition from the market and their key consumers, organizations must be involved in SCRM, to provide maximum value to customers