These gender traits have been deeply ingrained in our culture. After decades in which society perceives women as submissive and dependent, gender stereotypes are starting to take shape. One of the stereotypes, deriving from gender roles, is that of video games as a male activity. This is clear when you come across toy aisles in local stores. There are explicit gender divisions and clear signs indicating which toys are intended for which gender. In the video game section, it's not as blatant but it's clear that kids like it. This view of video games as a male interest was widely disseminated starting in the 1990s through television commercials, magazine advertisements, and media, as it often depicted boys playing games. In the 1980s and 1990s it was found that boys were encouraged more to pursue scientific or technological fields, while women were once again limited to careers that embraced more feminine qualities. As a result, over the years, the idea that video games are assigned to males has spread. Therefore, gender roles have a notable influence on why there is a lack of female representation in gaming