With quotes about the importance of interior design in retail environments ever increasing, the question of what drives design in this This is often the case with the branding of individual stores. To confirm this hypothesis, I will conduct a literature review of recent collaborations within interior design and retail companies, before undertaking a critical case study of the high-end store Anthropologie, recording photos, observations and opinions of customers and staff to explore the branding effect on the interior design of their stores. Finally, a study of semiotics within retail environments will be particularly relevant to this topic as it investigates the use of visual communication in retail design. This should help guide my research into why certain colors, signs, symbols, both visual and subconscious, were used in branding to guide the interior design of these retail stores. Literature Review In exploring how branding influences store design, Eleanor Curtis (2006, p. 9) goes so far as to state that “internal display became the critical factor that would encourage the sale of a particular brand versus to another” inside the department stores. That is, a strong and distinctive interior design that fully reflects a certain brand will make it distinctive among its imitators and competitors. Lynne Mesher (2010, p. 10) supports this idea, arguing that; “The brand is the starting point and the building or site often comes second.” This highlights how crucial the idea of ​​branding is for both the fashion and interiors/architecture industries; highlighting that the concept of retail design is centered first and foremost on the notion of branding. Pierre Martineau (1958, p. 47) further supports this idea; “Economic factors will always be important. But u... middle of paper... Display technology: the potential impact on interior design and its consumers. International Journal of Consumer Studies, 33 (5), 611-617.Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36 (1), 47. Mesher, L. (2010). Retail design. London: AVA. Miller, I. (2012). The future of technology and experiential interiors: A retail expert examines emerging technologies that will directly impact how we design spaces. Contract, 53 (9), 53.Morgan, T. (2011). Visual merchandising: In-store window displays and displays for retail (2nd ed.). United Kingdom: Lawrence King. Tilley, N., & Davies, J. (2004). Interior Design: Use the management services approach in commercial premises. Management Services, 48 ​​(7), 10-13.Yudelson, J. (2010). Sustainable retail development: new successful strategies. Netherlands: Springer Books.